Floura Teeter was commissioned to study opportunities for revitalization in the Hollywood Commercial District. We started with evaluation of current conditions and identification of opportunities for revitalized retail uses, increased pedestrian and bicycle use, and integrated treatment of stormwater management and green space within the Hollywood Commercial District.
Goals for the Hollywood Commercial District include:
- Visually unify streetscapes.
- Strengthen connections between the commercial district, adjacent residential neighborhoods, green space, and transportation nodes, particularly pedestrian and bicycle access.
- Provide a streetscape that is comfortable and safe for pedestrian and bicyclists of all ages.
- Create environment that attracts retail uses and strengthens existing businesses.
- Recommend design improvements that enhance and create value for the Hollywood Commercial District.
- Improve the environmental and public health of the Hollywood Commercial District.
The recommendations to achieve these goals were guided by three themes: Eco Districts, Wellness, and Active Design. The themes were inspired by the current mix of retailers which include Mom’s Organic Market and REI, a school, a greenspace corridor, and playground adjacent to the shopping center. Eco Districts encourage shared infrastructure and improvements across the district to create multiple benefits for residents, businesses, and the government. Active Design is designing the physical infrastructure to promote healthy lifestyles such as walking, biking, and social interaction.
Guided by these themes recommendations included a wellness trail and improved pedestrian and bicycle amenities. The products presented to the City of College Park include a site inventory, existing conditions report and conceptual design recommendations for neighborhood improvements as shown through a series of plan and section drawings; photographic examples of design precedents; and an outline of phasing to describe priority for implementation of improvements.